How to Get 100s of Amazon Product Reviews with Insert Cards
If your product insert card says something like:
“Thank you for your purchase. Please kindly leave us a review.”
…I’ve got news for you. It’s probably getting tossed straight into the trash.
I’ve tested those kinds of insert cards. They don’t work. Why? Because shoppers don’t care about thank-you messages or vague requests. They care about what’s in it for them.
But with one simple tweak, you can turn your insert cards into review-generating machines — and even build your email list at the same time.
Let me show you how.
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💡 The Smarter Insert Card Strategy
Here’s what my insert cards look like:

Bold headline. Eye-catching value. A clear call-to-action.
Scan this QR code to get a FREE $5 Gift Card!
That’s it. No fluff. No thank you message. No begging for a review. It’s all about grabbing attention — and giving shoppers a reason to act.
🔁 Pro Tip: Print it on BOTH sides of the card so it doesn’t matter how it lands in the box.
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📲 What Happens After They Scan?
That’s where the real magic starts.
Scanning the QR code takes your customer into a smart funnel. It’s an interactive 3-step experience that does more than just collect a review.
It:
- Verifies their order
- Gathers feedback
- Builds your email list
- Filters out bad reviews
- And encourages happy customers to leave their review on Amazon
Here’s a breakdown:
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🔄 The 3-Step Smart Funnel Breakdown
Step What Happens Why It Matters
- Product Verification Customer selects what they bought + enters their Order ID Confirms purchase and filters fake submissions
- Feedback & Contact Info Customer gives a satisfaction rating + submits name/email You collect leads and know how satisfied they are
- Review Request Only very satisfied customers are shown a 1-click button to copy/paste their review on Amazon Negative feedback is filtered for internal use only
This system is what makes the funnel “smart.” It only pushes positive reviews to Amazon — and gives you a chance to resolve issues before a bad review ever gets posted.
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🚀 What Can You Offer As a Free Gift?
You’re not limited to just gift cards. Here are some creative and compliant promo ideas:
Offer Type Examples
Gift Card – $5 Amazon gift card, Starbucks, etc.
Discount Code – 10% off their next purchase
Free Product – Bonus item, replacement part
Digital Download – eBook, user manual, warranty card
No Gift – Just collect emails and feedback
⚠️ And don’t worry — it’s 100% Amazon-compliant. You’re not paying for reviews. Customers are not required to leave a review to get the gift.
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✨ Introducing ReviewScanGo.com: The Easy Button
Now, I know what you’re thinking:
“This sounds awesome… but I don’t have the tech skills to build all that.”
That’s exactly why I built ReviewScanGo.com — the easiest way to set up your own smart insert card funnel.
With zero coding and no website required, you can:
- Create your campaign in 5 easy steps
- Choose your promotion type
- Upload your product info
- Customize your branding
- Automatically generate a QR code to print on your insert cards
✅ ReviewScanGo Features:
- Smart funnels that filter bad reviews
- Custom branding + tracking
- Real-time campaign dashboard
- Auto-email delivery of digital gifts
- Manual or auto-approval for each claim
- Works with Amazon, eBay, Walmart, Etsy
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🧠 SmartFunnels = Smart Reviews
Remember this:
Your insert card isn’t just a piece of paper — it’s a gateway to more reviews, fewer negative ratings, and building your own customer list (which Amazon normally hides from you).
This is the same strategy I’ve used for years — and my students are crushing it with it too.
Try it for yourself. Head over to ReviewScanGo.com and set up your first smart funnel — totally free.
Create your free smart funnel at ReviewScanGo.com and turn every customer into your next review.