How to List Your Product on Amazon Seller Central 2025 Step by Step
Sure! Here’s your in-depth, markdown-formatted blog post based on the full transcript of your YouTube video “How to List Your Product on Amazon Seller Central 2025 – Step-by-Step”, rewritten in your voice:
⸻
🚀 How to List a Product on Amazon Seller Central (2025 Step-by-Step Guide)
Adding your first product to Amazon can feel a bit overwhelming. Trust me, I’ve been there. When I listed my first product, I ran into a ton of confusion and questions that nobody seemed to answer clearly. That’s why in this guide, I’m going to walk you through the entire process of listing your first product on Amazon, step-by-step—so you know exactly what to do, avoid costly mistakes, and get it right the first time.
But before we even get started with the technical steps, let me give you one critical warning…
❗ Why You Should NEVER Buy Inventory Before Listing It
If you’re brand new to Amazon, please, please do not buy any inventory until you’ve successfully listed the product and confirmed that you’re approved to sell it.
I’ve seen so many beginners get stuck with thousands of dollars worth of inventory that they can’t sell because they didn’t check if it was restricted, gated, or required compliance documentation. You’ll find out if your product is good to go after you try to list it—so always list first, then buy.
⸻
🔍 Two Types of Products You Can Sell on Amazon
There are two primary ways to list products on Amazon:
Type Description Wholesale/Arbitrage Selling branded products that already exist on Amazon (e.g., Xbox, Colgate). Private Label Creating your own branded product listing from scratch.
Each method has a different listing process. I’ll start with Private Label, since that process is more involved. Then I’ll briefly cover wholesale/arbitrage at the end.
⸻
🧰 Step-by-Step: How to List a Private Label Product
- Sign Up for a Seller Account
Head over to sell.amazon.com and create a Professional Seller Account.
Make sure your account is verified before continuing.
- Navigate to Add a Product • Log in to Seller Central. • Go to Catalog > Add Products. • Select the “I’m adding a product not sold on Amazon” (aka “blank form”).
Before you click “Start,” look at the fine print: certain products require approval or compliance documents. Just because others are selling it doesn’t mean you can. Amazon will catch up to you eventually—trust me.
⸻
🛠️ Filling Out the Listing (5 Steps)
🔹 Step 1: Product Identity • Item Name = Your product title. • Needs to be keyword optimized. • Use tools like Helium 10 Magnet or Cerebro to research keywords. • Tip: >70% of sales happen on page 1 of search results. You want to show up there. • Product Type = Choose the closest category. • Brand Name = Your brand (must go through brand approval if not done yet). • If you’re trademarked, register via Brand Registry. • Otherwise, you’ll need to go through Amazon’s brand approval workflow.
❌ Do NOT select “Generic.” You can’t change it later and you’ll lose out on key brand features.
• UPC Barcode = Required. Buy directly from GS1.org. Each product/variation needs a unique barcode.
• UPCs cost ~$30. Avoid cheap 3rd-party codes—they’ll get you into trouble.
⸻
🔹 Step 2: Description • Product Description = Write a detailed paragraph explaining your product, its features, and benefits. • Bullet Points = Use up to 10, but make each one valuable. • Highlight your product’s competitive advantage. • Include keywords for SEO. • Tip: If your bullet point applies to a competitor’s product, it’s not unique enough.
⸻
🔹 Step 3: Images
Requirement Details Minimum resolution 500px (longest side) Format JPEG, PNG, TIFF, GIF (non-animated) Main image background Pure white (RGB 255,255,255) Don’ts No watermarks, logos, graphics, text, or placeholders
📸 Invest in professional photography. Your images are the #1 conversion factor.
Use tools like Fiverr or local pros, but don’t skimp. Photos should tell a story—highlight benefits, use cases, and size.
⸻
🔹 Step 4: Offer • SKU = Internal code for tracking (can be the same as your model number). • Quantity = Number of units available. • Price = Your actual selling price. • Sale Price = (Optional) Set a promo price and date range to get that “Limited Time Deal” badge. • Condition = Almost always “New.” • Fulfillment Method = FBA (Recommended) or FBM. • FBA = Amazon handles shipping, customer service, returns. • You also get the Prime badge, which boosts conversions.
🛑 Pro Tip: Always set a Max Order Quantity to prevent coupon abuse. Don’t leave this at zero.
⸻
🔹 Step 5: Compliance • Input Country of Origin, Battery Info, and safety details. • If you’re selling in a regulated category, Amazon may later request documentation like: • UL Certifications • Safety Test Results • SDS (Safety Data Sheets)
💡 Use the Amazon Compliance Self-Assessment Tool to check BEFORE you buy inventory.
⸻
📦 How to List a Wholesale or Arbitrage Product
If your product already exists on Amazon: 1. Go to Add a Product. 2. Search by: • Product name • UPC • ASIN
If approved, you’ll see the listing. Just set your: • Quantity • Price • Fulfillment Method
You don’t need to write the description or upload images—those already exist.
⚠️ Be aware of brand restrictions and gated categories. Some brands don’t allow new sellers or require pre-approval.
⸻
⚠️ The #1 Mistake Most New Sellers Make
Just because the system lets you list a product doesn’t mean you’re approved to sell it.
Amazon might: • Flag your listing days or weeks later • Request compliance documents • Block your ASIN
So always do this checklist before you purchase inventory:
✅ Pre-Listing Checklist Check if brand/category is restricted Look up compliance requirements Use the Compliance Self-Assessment tool Verify you can sell that exact product
⸻
📈 Next Step: Get Reviews and Launch Successfully
Once your listing is live, the next challenge is generating reviews. No reviews = no trust = no sales.
So make sure your product launch strategy is ready. This next guide will walk you through exactly how to get hundreds of Amazon reviews fast:
