Helium 10 vs Jungle Scout: 2025 Review and Comparison
If you’ve been around the Amazon game for a while, you already know there’s no shortage of tools claiming they’ll help you find winning products. I’ve been selling on Amazon since 2017, and trust me—I’ve tried them all. Back then, Jungle Scout was the gold standard. There weren’t many serious competitors, and if you wanted reliable product research, that’s just what you used.
Fast forward to today, and the landscape has completely evolved. New tools came and went, data accuracy became a real battleground, and the bar for what an “all-in-one Amazon software” should look like kept rising. Throughout all of that, I personally kept gravitating back to just two platforms: Helium 10 and Jungle Scout. Why? Because after years of testing everything on the market, these are the only ones that consistently delivered accurate data, useful insights, and a full suite of tools that actually help sellers—whether you’re launching your first product or scaling a brand.
So now, in 2025, the real question isn’t “What tools exist?” but which of these two industry leaders is the better choice for you. And that’s exactly what I’m going to discuss in this deep dive review and comparison.
Overview: Helium 10 vs Jungle Scout
Here’s how they stack up at a glance:
| Category | Helium 10 | Jungle Scout |
|---|---|---|
| Target Audience | Intermediate to advanced sellers | Beginner to intermediate sellers |
| Price Range | ~$39–$279/month | ~$49–$149/month |
| Ease of Use | Easy after a short learning curve | Very easy, fast to learn |
| Data Accuracy | High | High |
| Key Features | Advanced keyword tools, listing optimization, PPC management | Product research, supplier database, sales tracking |
| Discount | Up to 35% off | Up to 50% off |
Feature List
Let’s dive into what each tool does, and how they compare feature-by-feature. Both tools market themselves as all-in-one Amazon seller software—but how deep each goes is where they diverge.
Key Product Research Tools
Helium 10 – Black Box
Black Box is Helium 10’s powerful in-app product research engine. It lets you filter millions of Amazon products using deep criteria—like sales, revenue, trends, review count, price ranges, shipping size, and even niche or competitor-based filtering. It’s built for sellers who want highly targeted, data-driven product ideas rather than broad suggestions.
Helium 10 – Xray (Chrome Extension)
Xray gives you real-time data directly on Amazon’s website. When browsing any product or search results page, Xray overlays sales estimates, revenue, review insights, competition levels, historical trends, and profitability metrics. It’s perfect for validating product ideas on the spot without leaving Amazon.
In fact, I recently found a winning product using Black Box and Xray, and I go over exactly how I did it in this step by step product research video.
Jungle Scout – Product Database
Catalyst is Jungle Scout’s revamped product research and decision-making tool. It pulls data, trends, competition indicators, profitability insights, and product opportunities into a clean, simple interface. It’s designed to help beginners quickly understand whether a product has strong demand and manageable competition.
Jungle Scout – Chrome Extension
The Jungle Scout Chrome Extension shows product performance metrics right on Amazon, similar to Xray but with a more simplified layout. You can instantly see estimated sales, revenue, fees, FBA costs, competition levels, and supplier matches. It’s extremely user-friendly and ideal for fast product validation while browsing Amazon.
Major comparable features:
Here’s a comparison table of key features between Helium 10 and Jungle Scout. A ✔ means the tool supports that feature (generally across one or more plans); an ✘ means it’s not clearly supported (or very limited) in the publicly documented features.
| Feature | Helium 10 | Jungle Scout |
| Product Research (filtered discovery of product ideas) | ✔ – uses Black Box, Xray etc. | ✔ – Product Database, Opportunity Finder etc. |
| Browser Extension (data overlay on Amazon) | ✔ – H10’s Xray Extension | ✔ – JS Browser Extension |
| Keyword Research (search volume, competition, keyword suggestions) | ✔ – Magnet & Cerebro etc. | ✔ – Keyword Scout etc. |
| Listing Optimization Tools (listing builder, analyzer) | ✔ – Listing Builder, Listing Analyzer etc. | ✔ – Listing Builder, Listing Optimization Score etc. |
| Keyword / Rank Tracking Over Time | ✔ – Keyword Tracker in H10 | ✔ – Rank Tracker in JS |
| Advertising / PPC Automation | ✔ – H10 Ads (AI bid, campaign automation) | ✘ or limited – JS mentions Campaign Optimization but less explicit automation in public features. |
| Supplier / Sourcing Database | ✘ or minimal – H10 has some supplier/integration mentions, but not clearly full supplier database in pricing/features. | ✔ – Supplier Database feature clearly listed. |
| Multi-Marketplace / Multi-Platform Support (e.g., Amazon + Walmart + TikTok shop) | ✔ – H10 supports Amazon, Walmart, TikTok. | ✘ – JS focus is largely Amazon only. |
| Inventory / Operations Management (restock alerts, PO tracking, etc) | ✔ – H10 mentions inventory management tools. | ✔ – JS mentions Inventory Manager. |
| Review Automation (automated review requests) | ✔ – H10 includes tools for review automation in full suite. | ✔ – JS has Review Automation feature. |
| Competitive / Market Intelligence (track competitors, niche shifts) | ✔ – H10 includes Market Tracker, insights dashboard. | ✔ – JS Brand/CI plans include Competitive Intelligence features. |
Where Helium 10 pulls ahead
- Their “Black Box” product research tool has deeper filters (niches, brands, competitor ASINs) so you can dig into more sophisticated product ideas.
- Keyword tool: They provide two years of historical trend data, keyword distributions, and even placeholder support for Walmart keywords (which Jungle Scout doesn’t).
- Insights Dashboard: AI-powered within Helium 10 to analyze your sales performance and competitor activity and give recommended actions.
- PPC automation: Helium 10 includes ad optimization tools (depending on plan) that Jungle Scout lacks.
- Additional tools: They’ve added features like Influencer Finder (for Amazon & TikTok creators), TikTok Shop / Amazon integration for multi-channel selling, AI-generated product images.
Where Jungle Scout has strength
- The Supplier Database & Supplier Tracker are strong: a helpful aid for sourcing globally, managing manufacturers across Asia/Europe/North America.
- The interface is simpler and cleaner – less of a learning curve if you’re new to Amazon tools.
- For “get started quickly” and basic product research, Jungle Scout covers most of what a new seller needs without overwhelming you.
Summary
If your focus is strictly Amazon, and you value simplicity and ease-of-use, JS might suffice. If you’re scaling, running multi-channel, or need advanced automation, H10 offers more.
If your business is still in “finding product ideas and launching” mode, Jungle Scout will serve you well. If you’re scaling, running ads aggressively, doing multiple marketplaces, then the extra depth of Helium 10 becomes more valuable.
Helium 10 offers a very broad and deep feature set — especially useful if you’re operating across multiple platforms (Amazon + Walmart + TikTok) or need strong PPC automation and full-stack operations.
Jungle Scout covers very well the core Amazon seller needs (product research, listing optimization, tracking, supplier database) and may have a slightly simpler learning curve.
Data Accuracy
Accuracy of data is critical: wrong sales estimates, listing ranks, keyword positions can lead to bad decisions.
Over the years of testing both tools across a variety of ASINs, I’ve consistently seen a pattern: Helium 10 tends to over-estimate sales, while Jungle Scout usually comes in a bit lower—sometimes closer to reality, sometimes not, depending on the product. When it comes to Best Seller Rank, both tools have been very reliable and typically match what Amazon shows. The same is true for keyword rank tracking—both Helium 10 and Jungle Scout closely mirror the actual rankings I see on Amazon.
Overview
Helium 10: Very accurate for BSR and keyword ranks, though tends to over-estimate sales volume.
Jungle Scout: Highly accurate across the board in their tests; slightly slower to update keyword ranks in some cases.
So if “most accurate sales estimate” is your priority, Jungle Scout wins that round. But both tools deliver solid value when used properly (and you should always treat these numbers as directional rather than perfect).
Platform, Interface & Ease of Use
Let’s be real: sometimes the ease of use is as important as feature depth. If you’re wasting time trying to figure out the dashboard, you’re losing opportunity.
Helium 10: Offers a huge range of tools and sub-dashboards, which means more complexity. If you’re new it can feel overwhelming. That said, once you learn it you can customize your quick-access tools and streamline your daily workflow.
Jungle Scout: Clean UI, intuitive navigation, fewer distractions. Built for sellers who want to get up and running fast. Their “AI Assist Chat” walks you through features and suggests tools based on your goals. Interface is simpler so less of a learning curve.
If you’re busy, maybe managing multiple business tasks, or just prefer simplicity, Jungle Scout might feel better. If you’re going to invest time learning and optimizing, Helium 10 gives more restaurant options.
Additional Resources & Support
Good tools come with good support and educational content. Especially if you’re new to Amazon or growing quickly.
Helium 10 Support & Resources: They offer email support and 24/7 live chat (but no phone support). Extensive help-center articles, a big YouTube channel (podcasts, webinars, how-tos). They also include courses: e.g., the “Freedom Ticket” Amazon course, PPC Academy, Exit Ticket. Those are available to paid users regardless of plan.
Jungle Scout Support & Resources: Email support only (no live chat, no phone). Help-center articles and YouTube channel (though less frequent uploads than Helium 10). On their top-tier plan you get “priority onboarding”. They also provide seller courses via “Jungle Scout Academy”.
My verdict: Helium 10 has stronger if you value a robust learning runway and support. Jungle Scout still offers good content, but less hand-holding.
Plans & Pricing
When deciding which tool to use, you’ll want to make sure you’re comfortable with not just the monthly cost—but also what features you get at each tier and how easily you can upgrade.
Helium 10
Jungle Scout
Here’s a tiers & pricing overview table comparing Helium 10 (H10) and Jungle Scout (JS) as of 2025. Use it as a quick-reference; you’ll still want to check each vendor’s site for the most recent promotional pricing.
| Plan Level | Helium 10 | Jungle Scout |
| Free / Entry | Free – $0/month. Basic access to tools, limited usage. 7-day free trial for the Starter plan | None fully free; Starter plan is the lowest tier. No free trial – Only a 7-day money-back guarantee |
| Beginners / New Sellers | Starter – ~$39/month (or ~$29/month if billed annually) | Starter – ~$49/month (or ~$348/year) |
| Growing Brand / Intermediate | Platinum – ~$99/month (or ~$79/month annually) | Growth Accelerator – ~$79/month (or ~$588/year) |
| Scaling / Advanced Seller | Diamond – ~$279/month (or ~$229/month annually) | Brand Owner + Competitive Intelligence – ~$399/month (or ~$3,588/year) |
| Enterprise / Custom | Custom / Enterprise – Pricing custom for agencies/large brands; H10 mentions add-ons and bespoke plans. | Enterprise (Cobalt) – Custom pricing for large brands/agencies. |
| Get 35% Off Discount | Get 50% Off Discount |
Key Notes
- Both H10 and JS offer annual billing options that reduce the effective monthly cost. (H10: Starter ~$29/mo annually vs ~$39/mo monthly. JS: Starter ~$49/mo monthly vs lower when billed annually)
- Pricing tiers increase not just by cost but by number of users, depth of historical data, multi-user seats, additional features. For example, JS’s higher plans include more users and more historical keyword/product data.
- H10 also mentions add-on plans for advanced features (market intelligence, agencies) beyond the standard tiers.
- Because feature sets vary significantly between tiers, the “monthly cost” is only a piece of the decision—what you get (users, data depth, platforms supported) matters.
Bottom line: Jungle Scout is cheaper and easier to get up and running with. Helium 10 asks for a bit more investment (in money and learning), but gives you more tools to scale. If you anticipate growing or expanding globally, Helium 10’s broader marketplace support gives it an edge.
If you’re just starting and want to minimize cost, Jungle Scout looks appealing. If you expect to scale, expand globally, or use advanced features (PPC automation, influencer finder, multi-channel) then Helium 10 probably gives more long-term value.
Final Thoughts
If you’re selling on Amazon (or planning to) and you’re weighing your options, then the showdown between Helium 10 and Jungle Scout is one you don’t want to skip. Seeing which one fits you best—whether you’re just getting started or ready to scale big—is what this comparison is all about.
Here’s the short version of where things land: Helium 10 comes out ahead overall because it offers more advanced tools (especially around PPC and keyword research) and broader marketplace support. But Jungle Scout shines if you’re more of a beginner, want something simpler, and are budget-sensitive. You’ll want to read through the full breakdown to decide which one aligns with your business scale, needs and budget.
Both Helium 10 and Jungle Scout are strong, capable platforms and you can’t go totally wrong either way. But who wins for you depends on your business stage, budget, and goals.
If you’re serious about scaling, doing PPC, multiple marketplaces, advanced optimization → Helium 10 is the smarter long-term investment.
If you’re just starting out (or you want something lean, easy, quick to deploy) → Jungle Scout is a very solid pick and might save you money and complexity early on.
Here’s a quick side-by-side:
| Category | Winner |
| Plans & Pricing | Helium 10 (value) |
| Features | Helium 10 |
| Data Accuracy | Jungle Scout |
| Platform & Ease of Use | Jungle Scout |
| Support & Resources | Helium 10 |
Overall winner: Helium 10.
It offers more tools, more flexibility and more room to grow. That said, if Jungle Scout fits your needs better right now—go for it. You can always upgrade later once you outgrow the features.
If you want to dive deeper into how to actually use Helium 10 or Jungle Scout the right way, I’ve created detailed, step-by-step video tutorials that walk you through everything—from product research and keyword strategies to listing optimization and launch tactics. So if you’re serious about learning these tools and want to shortcut the learning curve, make sure to check out these videos below.
Helium 10 Review
Jungle Scout Product Research
