{"id":119,"date":"2024-07-26T16:26:20","date_gmt":"2024-07-26T20:26:20","guid":{"rendered":"https:\/\/www.crescentkao.com\/blog\/?p=119"},"modified":"2024-07-26T16:49:35","modified_gmt":"2024-07-26T20:49:35","slug":"how-to-rank-on-amazon-2024-advanced-keyword-research-strategy","status":"publish","type":"post","link":"https:\/\/www.crescentkao.com\/blog\/2024\/07\/26\/how-to-rank-on-amazon-2024-advanced-keyword-research-strategy\/","title":{"rendered":"How to Rank on Amazon 2024 Advanced Keyword Research Strategy"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How to Rank on Amazon 2024 Advanced Keyword Research Strategy\" width=\"680\" height=\"383\" src=\"https:\/\/www.youtube.com\/embed\/ITfzg1bmgEk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div class=\"wp-block-jetpack-markdown\"><p>Let\u2019s unravel the secrets of advanced keyword research and PPC strategies on Amazon. If you\u2019re still stuck in the beginner phase of using keyword tools and managing PPC campaigns, this guide is for you. We\u2019ll explore an advanced strategy that only the pros use to skyrocket their rankings and maximize sales.<\/p>\n<h3>The Right Way to Approach Keyword Research<\/h3>\n<p>Most beginners make a critical error in their keyword research and PPC campaigns: they rely on free tools without understanding how to use the results effectively. This approach is akin to running a lemonade stand and only counting foot traffic without analyzing why people do or don\u2019t buy.<\/p>\n<h4>The Lemonade Stand Analogy<\/h4>\n<p>Imagine you\u2019re running a lemonade stand. On your first day, you count how many people pass by and how many buy lemonade. However, without knowing why some people didn\u2019t buy, you have no way to improve.<\/p>\n<p>On the second day, you start analyzing factors like the time of day, weather conditions, and whether offering free samples affects sales. You notice that sales spike in the afternoon and when samples are offered. This targeted approach makes a significant difference in your strategy.<\/p>\n<h3>Step-by-Step Advanced Keyword Research Strategy<\/h3>\n<p>To ensure you\u2019re not just wasting your budget and driving up your ACoS, follow these steps for a thorough keyword research strategy.<\/p>\n<h4>1. Avoid Free Keyword Tools<\/h4>\n<p>Free keyword tools often provide limited and low-quality data. For serious research, invest in a robust tool like Helium 10. The primary tool we\u2019ll use here is <strong>Cerebro<\/strong>, which allows you to analyze competitors\u2019 listings and extract high-performing keywords.<\/p>\n<h5>Using Cerebro: A Quick Guide<\/h5>\n<ol>\n<li>\n<p><strong>Identify Competitors<\/strong>: Start by searching Amazon for your product and identify the top three organic listings.<\/p>\n<\/li>\n<li>\n<p><strong>Gather ASINs<\/strong>: Collect the ASINs (Amazon Standard Identification Numbers) of these listings. The ASINs are found in the URL or the product page details.<\/p>\n<\/li>\n<li>\n<p><strong>Input ASINs into Cerebro<\/strong>: Paste these ASINs into Cerebro to fetch the keywords associated with them.<\/p>\n<\/li>\n<li>\n<p><strong>Filter Keywords<\/strong>:<\/p>\n<ul>\n<li><strong>Match Type Filter<\/strong>: Select \u201cOrganic\u201d to get the most relevant keywords.<\/li>\n<li><strong>Competitor Rank Filter<\/strong>: Set this to a maximum of 60 to focus on top-ranking keywords.<\/li>\n<li><strong>Number of Competitors<\/strong>: Filter for keywords common among at least two ASINs.<\/li>\n<\/ul>\n<\/li>\n<li>\n<p><strong>Save and Organize<\/strong>:<\/p>\n<ul>\n<li>Save the filtered keywords into a new folder in Helium 10, named descriptively (e.g., \u201cTent Stake Master List\u201d).<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h4>2. Clean Up and Organize Keywords<\/h4>\n<p>After extracting the initial list, it\u2019s crucial to refine and organize your keywords:<\/p>\n<ol>\n<li>\n<p><strong>Remove Irrelevant Keywords<\/strong>: Eliminate any keywords that are not directly related to your product or include brand names.<\/p>\n<\/li>\n<li>\n<p><strong>Create Specific Lists<\/strong>:<\/p>\n<ul>\n<li><strong>Main Keywords<\/strong>: High-relevance keywords for your product.<\/li>\n<li><strong>Relevant Keywords<\/strong>: Broader or related terms that potential customers might use.<\/li>\n<li><strong>Misspelled Keywords<\/strong>: Common misspellings of your keywords.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h5>Example Keyword Organization<\/h5>\n<table>\n<thead>\n<tr>\n<th>Folder Name<\/th>\n<th>Description<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Tent Stake Main Keywords<\/td>\n<td>Highly relevant keywords for exact product searches<\/td>\n<\/tr>\n<tr>\n<td>Tent Stake Relevant Keywords<\/td>\n<td>Broader terms and related product keywords<\/td>\n<\/tr>\n<tr>\n<td>Tent Stake Misspelled Keywords<\/td>\n<td>Common misspellings for additional reach<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h4>3. Advanced Keyword Research with Magnet<\/h4>\n<p>To further enhance your keyword list, use Helium 10\u2019s <strong>Magnet<\/strong> tool:<\/p>\n<ol>\n<li>\n<p><strong>Select Main Keywords<\/strong>: From your main keywords list, pick the most relevant keyword.<\/p>\n<\/li>\n<li>\n<p><strong>Run Magnet<\/strong>:<\/p>\n<ul>\n<li>Paste the top keyword into Magnet.<\/li>\n<li>Set filters for organic match type and aim for 200-300 results.<\/li>\n<\/ul>\n<\/li>\n<li>\n<p><strong>Refine and Save<\/strong>: Remove unrelated keywords and add relevant and misspelled keywords to their respective lists.<\/p>\n<\/li>\n<\/ol>\n<h4>4. Utilize Misspellinator for Extra Reach<\/h4>\n<p><strong>Misspellinator<\/strong> helps you capture commonly misspelled versions of your keywords:<\/p>\n<ol>\n<li>\n<p><strong>Prepare the List<\/strong>: Export your master list of keywords to a CSV file.<\/p>\n<\/li>\n<li>\n<p><strong>Run Misspellinator<\/strong>:<\/p>\n<ul>\n<li>Paste your keywords and click \u201cFind Misspellings.\u201d<\/li>\n<li>Export only non-autocorrected misspellings.<\/li>\n<\/ul>\n<\/li>\n<li>\n<p><strong>Import into Helium 10<\/strong>: Add these misspelled keywords to your list for broader reach.<\/p>\n<\/li>\n<\/ol>\n<h3>Creating Actionable PPC Campaigns<\/h3>\n<p>With your keyword lists in place, the next step is to craft targeted PPC campaigns. Here\u2019s a high-level overview:<\/p>\n<ol>\n<li><strong>Main Keywords<\/strong>: Focus on high-conversion keywords with optimized bids.<\/li>\n<li><strong>Relevant Keywords<\/strong>: Use these for broader targeting and less competitive bidding.<\/li>\n<li><strong>Misspelled Keywords<\/strong>: Capture potential traffic from common typing errors.<\/li>\n<\/ol>\n<h3>Final Thoughts<\/h3>\n<p>By following this advanced keyword research strategy, you\u2019re not just throwing darts in the dark. Instead, you\u2019re implementing a data-driven approach that maximizes your chances of ranking high on Amazon. Remember, success comes from not only understanding your data but also from strategic adjustments based on that data.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":120,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-119","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ppc"],"jetpack_featured_media_url":"https:\/\/www.crescentkao.com\/blog\/wp-content\/uploads\/2024\/07\/maxresdefault-4.webp","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.crescentkao.com\/blog\/wp-json\/wp\/v2\/posts\/119","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.crescentkao.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.crescentkao.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.crescentkao.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.crescentkao.com\/blog\/wp-json\/wp\/v2\/comments?post=119"}],"version-history":[{"count":2,"href":"https:\/\/www.crescentkao.com\/blog\/wp-json\/wp\/v2\/posts\/119\/revisions"}],"predecessor-version":[{"id":132,"href":"https:\/\/www.crescentkao.com\/blog\/wp-json\/wp\/v2\/posts\/119\/revisions\/132"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.crescentkao.com\/blog\/wp-json\/wp\/v2\/media\/120"}],"wp:attachment":[{"href":"https:\/\/www.crescentkao.com\/blog\/wp-json\/wp\/v2\/media?parent=119"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.crescentkao.com\/blog\/wp-json\/wp\/v2\/categories?post=119"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.crescentkao.com\/blog\/wp-json\/wp\/v2\/tags?post=119"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}