{"id":283,"date":"2025-06-23T15:44:36","date_gmt":"2025-06-23T19:44:36","guid":{"rendered":"https:\/\/www.crescentkao.com\/blog\/?p=283"},"modified":"2025-06-23T15:44:36","modified_gmt":"2025-06-23T19:44:36","slug":"how-to-do-amazon-fba-product-research-using-helium-10-step-by-step-tutorial","status":"publish","type":"post","link":"https:\/\/www.crescentkao.com\/blog\/2025\/06\/23\/how-to-do-amazon-fba-product-research-using-helium-10-step-by-step-tutorial\/","title":{"rendered":"How to do Amazon FBA Product Research Using Helium 10 &#8211; Step By Step Tutorial"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How to do Amazon FBA Product Research Using Helium 10 - Step By Step Tutorial\" width=\"680\" height=\"383\" src=\"https:\/\/www.youtube.com\/embed\/OQ9b6YeGrQw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div class=\"wp-block-jetpack-markdown\"><p>Adding your first product to Amazon can feel like stepping into a maze. I know, because when I first started, I had more questions than answers\u2014and I made plenty of mistakes. That\u2019s why I created this comprehensive guide\u2014to walk you through every single step, eliminate confusion, and help you avoid all the pitfalls that derail so many new sellers.<\/p>\n<p>Important: Before you even think about purchasing inventory, make sure you\u2019re allowed to sell your product on Amazon. Thousands of beginners have been stuck with unsellable stock because they skipped this one step.<\/p>\n<p>\u2e3b<\/p>\n<p>\ud83d\udecd\ufe0f Two Paths to Listing a Product on Amazon<\/p>\n<p>There are two main ways to list a product on Amazon, and each has a different workflow:<\/p>\n<p>Path\tDescription\tUse Case<\/p>\n<ol>\n<li>Existing Listing\tYou\u2019re selling a product already on Amazon (like Xbox, Colgate, etc.)\tWholesale or Retail Arbitrage<\/li>\n<li>New Listing\tYou\u2019re creating your own listing from scratch\tPrivate Label (your own brand)<\/li>\n<\/ol>\n<p>Let\u2019s walk through the Private Label process first, since it\u2019s more in-depth.<\/p>\n<p>\u2e3b<\/p>\n<p>\ud83e\uddfe Step 1: Sign Up for a Seller Account<\/p>\n<p>Go to \ud83d\udc49 sell.amazon.com\nCreate your account, verify your identity, and then log in.<\/p>\n<p>\u2e3b<\/p>\n<p>\ud83e\uddf0 Step 2: Add a New Product<\/p>\n<p>From your Seller Central dashboard:\n\u2022\tGo to Catalog \u2192 Add Products\n\u2022\tClick \u201cI\u2019m adding a product not sold on Amazon\u201d\n\u2022\tThen select \u201cCreate a new product listing\u201d (aka the Blank Form)<\/p>\n<p>\u26a0\ufe0f Heads up: Before continuing, check the \u201cProducts Requiring Approval\u201d and \u201cCompliance Reference\u201d sections. Just because someone else is selling it doesn\u2019t mean you can.<\/p>\n<p>\u2e3b<\/p>\n<p>\ud83c\udff7\ufe0f Step 3: Product Identity<\/p>\n<p>This is where you\u2019ll fill out core info like:<\/p>\n<p>\u2705 Required Fields<\/p>\n<p>Field\tDetails\nItem Name\tYour product title. Use keywords but keep it relevant.\nProduct Type\tChoose your category. Amazon often pre-fills it\u2014change it if it\u2019s wrong.\nBrand Name\tFor private label, enter your brand. If it\u2019s your first time, you\u2019ll need brand approval.\nProduct ID (UPC)\tRequired. Buy from GS1 only\u2014do not use cheap third-party barcodes.<\/p>\n<p>Pro Tip: If you may add variations later (like different colors or sizes), check the \u201cVariations\u201d box now. It\u2019s a huge hassle to add them later.<\/p>\n<p>\u2e3b<\/p>\n<p>\ud83d\udce2 Step 4: Write an Effective Product Description &amp; Bullet Points<\/p>\n<p>\ud83e\udde0 Remember:<\/p>\n<p>This is your sales pitch. Your title, description, and bullets all impact your search ranking and conversion rate.<\/p>\n<p>Use Keyword Tools:\n\u2022\t\ud83d\udd0d Magnet by Helium 10 \u2013 Finds all relevant keywords.\n\u2022\t\ud83d\udd75\ufe0f Cerebro by Helium 10 \u2013 Spies on your competitors\u2019 listings to steal their keyword strategies.<\/p>\n<p>Tip: I\u2019ve got a discount for Helium 10! Link\u2019s in the description of my original video.<\/p>\n<p>Bullet Points Strategy:\n\u2022\tFocus on benefits, not features.\n\u2022\tMake each bullet solve a specific customer pain point.\n\u2022\tDon\u2019t copy what competitors are already saying.\n\u2022\tInclude your best keywords naturally.<\/p>\n<p>\u2e3b<\/p>\n<p>\ud83d\udcf8 Step 5: Add Images<\/p>\n<p>Your images are the #1 factor in making a sale. Period.<\/p>\n<p>Tip\tWhy It Matters\nUse a pro photographer\tCell phones won\u2019t cut it\u2014professional images convert more.\nTell a story\tShow the product in use, its size, benefits, and results.\nFollow Amazon\u2019s image rules\tWhite background, no logos or text, 85% product coverage, 500px\u201310,000px size.<\/p>\n<p>Warning: Never steal images from Google or competitors. It\u2019s copyright infringement, and Amazon will shut you down\u2014or worse.<\/p>\n<p>\u2e3b<\/p>\n<p>\ud83e\uddee Step 6: Product Details<\/p>\n<p>Fields vary by category, but generally:\n\u2022\tCustomizations: Set to \u201cNo\u201d unless you\u2019re offering personalization.\n\u2022\tModel Number \/ Name: Internal identifiers to help with tracking.\n\u2022\tManufacturer: Enter your brand if it\u2019s private label.<\/p>\n<p>\ud83d\udccf Item Dimensions = the product size (not the package).\n\ud83d\udce6 Package Dimensions = box size used for shipping.<\/p>\n<p>\u2e3b<\/p>\n<p>\ud83d\udcb0 Step 7: Offer Settings<\/p>\n<p>Here\u2019s where you control pricing, inventory, and fulfillment:<\/p>\n<p>Field\tDescription\nSKU\tOptional internal ID.\nQuantity\tNumber of units you\u2019re listing.\nYour Price\tWhat customers pay.\nSale Price\tAdd this to trigger \u201cLimited Time Deal\u201d badges.\nCondition\tAlmost always \u201cNew.\u201d\nList Price (MSRP)\tSuggested retail price\u2014set this high to protect buy box &amp; promo eligibility.\nGift Options\tAlways enable this.\nMax Order Qty\tSet a max to prevent coupon abuse.<\/p>\n<p>\ud83d\ude9a Fulfillment:<\/p>\n<p>Choose one:\n\u2022\tMerchant Fulfilled (FBM) \u2013 You handle shipping and returns.\n\u2022\tFulfilled by Amazon (FBA) \u2013 Amazon does everything for you.<\/p>\n<p>I always recommend FBA. You\u2019ll get access to Prime shipping, more sales, and Amazon handles everything: shipping, returns, customer service.<\/p>\n<p>\u2e3b<\/p>\n<p>\ud83d\udd12 Step 8: Safety &amp; Compliance<\/p>\n<p>This varies widely by category.\n\u2022\tCountry of Origin: Where the product was made.\n\u2022\tBattery Info \/ Hazmat Flags: Required if your product uses batteries.\n\u2022\tCertifications: Some categories require specific compliance docs (toys, LED lights, supplements, etc.).<\/p>\n<p>Use Amazon\u2019s Compliance Self-Assessment Tool to check what\u2019s required.<\/p>\n<p>Example: Selling string lights? You may need UL588 compliance and ISO-accredited lab testing.<\/p>\n<p>\u2e3b<\/p>\n<p>\ud83d\udd01 Editing and Updating Your Listing<\/p>\n<p>Once created, you can edit anytime from Inventory \u2192 Manage All Inventory \u2192 Edit Listing.<\/p>\n<p>\u2e3b<\/p>\n<p>\u26a0\ufe0f Don\u2019t Ignore These Common Mistakes<\/p>\n<p>Mistake\tWhy It\u2019s a Problem\nBuying inventory before getting approval\tYou might be unable to sell it.\nListing product as \u201cGeneric\u201d\tYou can\u2019t change it to a brand later\u2014you lose reviews, ranking, history.\nUsing third-party barcodes\tAmazon may reject them.\nSkipping compliance check\tYour listing could be suppressed\u2014weeks or months later.\nNot setting a Max Order Quantity\tYou could get wiped out by coupon abusers.<\/p>\n<p>\u2e3b<\/p>\n<p>\ud83d\uded2 How to List Wholesale or Arbitrage Products<\/p>\n<p>You\u2019ll be adding to an existing listing, not creating your own.<\/p>\n<p>Two Ways to Find the Existing Product:\n1.\tSearch by Keywords\n2.\tEnter the UPC barcode<\/p>\n<p>You may need brand approval or category ungating first. Sometimes Amazon won\u2019t accept new applications. Check BEFORE buying inventory.<\/p>\n<p>If Approved:\n\u2022\tFill out Offer section: price, quantity, SKU.\n\u2022\tChoose fulfillment type (FBA or FBM).\n\u2022\tSubmit.<\/p>\n<p>Reminder: When selling the same item as other sellers, your main goal is to win the Buy Box\u2014usually by offering the best price and using FBA.<\/p>\n<p>\u2e3b<\/p>\n<p>\u2b50 Your Listing Is Live\u2026 Now What?<\/p>\n<p>Your listing won\u2019t magically generate sales.\nSuccess depends on:\n1.\tGetting reviews (4.5 stars minimum)\n2.\tRanking for the right keywords\n3.\tNailing your main photo and bullet points<\/p>\n<p>\ud83d\udca1 Pro Tip: Use ReviewScanGo<\/p>\n<p>If you\u2019re serious about launching successfully, you need a strategy to get product reviews fast. My tool, ReviewScanGo, helps you collect customer emails, drive follow-up messages, and generate reviews using QR-code insert cards. No black hat tactics\u2014just results.<\/p>\n<p>\ud83e\udde0 Learn how to get your first 25+ reviews ethically by watching this video here.<\/p>\n<p>\u2e3b<\/p>\n<p>\ud83d\udd1a Final Thoughts<\/p>\n<p>Selling on Amazon is powerful\u2014but only when done right.\n\u2022\t\u2705 Always list before buying.\n\u2022\t\u2705 Follow Amazon\u2019s compliance rules.\n\u2022\t\u2705 Don\u2019t skimp on photos or keywords.\n\u2022\t\u2705 Use FBA and protect your listing.\n\u2022\t\u2705 Have a review strategy from Day 1.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":284,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[6],"tags":[],"class_list":["post-283","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-research"],"jetpack_featured_media_url":"https:\/\/www.crescentkao.com\/blog\/wp-content\/uploads\/2025\/06\/maxresdefault.webp","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.crescentkao.com\/blog\/wp-json\/wp\/v2\/posts\/283","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.crescentkao.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.crescentkao.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.crescentkao.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.crescentkao.com\/blog\/wp-json\/wp\/v2\/comments?post=283"}],"version-history":[{"count":2,"href":"https:\/\/www.crescentkao.com\/blog\/wp-json\/wp\/v2\/posts\/283\/revisions"}],"predecessor-version":[{"id":352,"href":"https:\/\/www.crescentkao.com\/blog\/wp-json\/wp\/v2\/posts\/283\/revisions\/352"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.crescentkao.com\/blog\/wp-json\/wp\/v2\/media\/284"}],"wp:attachment":[{"href":"https:\/\/www.crescentkao.com\/blog\/wp-json\/wp\/v2\/media?parent=283"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.crescentkao.com\/blog\/wp-json\/wp\/v2\/categories?post=283"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.crescentkao.com\/blog\/wp-json\/wp\/v2\/tags?post=283"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}