If you’ve been wondering how Helium 10 continues to stay ahead of just about every other Amazon seller tool on the market, this latest update is a perfect example.

In just over a week, Helium 10 rolled out 20+ new features spanning Amazon, Walmart, TikTok Shop, AI, advertising, profitability, keyword research, and seller analytics. Some are quality-of-life improvements that make everyday tasks easier, while others completely change how you’ll interact with your business data using AI.

What impressed me the most isn’t necessarily the number of updates—it’s the direction Helium 10 is heading.

Instead of forcing sellers to jump between a dozen different dashboards, more and more of these features are becoming accessible through simple AI conversations. Rather than exporting reports and piecing everything together yourself, you can increasingly just ask a question and get actionable insights.

In this article, I’ll break down the biggest new features, explain why they matter, and show you how they can help you make better decisions as an Amazon seller.

At a Glance: The Biggest New Features

Feature	Why It Matters
Helium 10 MCP Expansion	Over 50 new AI-powered capabilities across Amazon, Walmart, and TikTok Shop
Walmart Support	Keyword research, profitability, COGS, dashboards, and operations
TikTok Shop Research	Product, influencer, GMV, and sales history analysis
Live War Room	Real-time dashboard for Prime Day and major shopping events
Hourly Sales Data	Near real-time Amazon sales and refund reporting
Seller Account Health	Monitor account issues directly through AI
Amazon Influencer Research	Discover creators already promoting products in your niche
Keyword Tracker Enhancements	Tags, notes, and AI management
Profits Improvements	Subscribe & Save, VAT improvements, TikTok support
AI Dayparting Analysis	Campaign-level PPC optimization recommendations

Let’s dive into each one.

1. Helium 10 MCP Gets a Massive Upgrade

The biggest announcement wasn’t one individual feature—it was the massive expansion of the Helium 10 MCP (Model Context Protocol).

If you’re unfamiliar with MCP, think of it as a bridge between Helium 10 and AI tools like ChatGPT or Claude. Instead of logging into multiple Helium 10 tools individually, you can ask natural language questions and have AI retrieve the data for you.

This update adds dozens of new capabilities, including support for:

• Amazon
• Walmart
• TikTok Shop
• Advertising
• Market Tracker 360
• Profits
• Keyword Tracker
• Review Insights
• Listing Builder
• Alerts

This is a huge shift in how sellers interact with data.

Instead of asking:

“Where do I find this report?”

You can start asking:

“Which products became less profitable this month, and was it because of higher ad spend, refunds, or rising costs?”

That’s a completely different workflow.

I spoke with Shivali Patel from Helium 10 to discuss the new MCP features in this interview:

2. Walmart Support Continues to Grow

Helium 10 is no longer focused solely on Amazon.

With this update, Walmart sellers gain significantly more functionality through MCP, including:

• Walmart keyword research
• Seller account information
• Profitability reporting
• Cost of Goods Sold (COGS) management
• Indirect expense tracking
• Operational data
• Walmart Insights Dashboard

For sellers already expanding beyond Amazon, this is incredibly useful.

Instead of managing Amazon and Walmart as completely separate businesses, Helium 10 is making it easier to compare performance across marketplaces.

Imagine asking AI:

• Which Walmart products generated the highest profit last month?
• Which products have rising sales but shrinking margins?
• Which keywords should I target first on Walmart?

That’s far more efficient than manually building reports.

3. TikTok Shop Gets Serious Attention

TikTok Shop has quickly become one of the fastest-growing e-commerce channels, and Helium 10 continues investing heavily in it.

This update introduces several powerful research capabilities.

You can now research:

• Products
• Influencers
• Trending videos
• Item sold history
• GMV history

Instead of guessing whether a product is truly taking off, you can analyze historical sales and revenue trends over specific time periods.

For example, you could see:

Date	Units Sold
Sept 1	338
Sept 5	355
Sept 7	220
Sept 10	400

Seeing daily trends makes it much easier to identify whether a product is:

• Growing steadily
• Going viral
• Losing momentum
• Driven by influencer campaigns
• Experiencing seasonal demand

This kind of historical data is incredibly valuable when researching competitors or deciding whether to enter a niche.

4. Market Tracker 360 Comes to AI

Market Tracker 360 has always been one of Helium 10’s most powerful competitive intelligence tools.

Now you can access much of that information directly through AI.

Instead of opening multiple dashboards, you can ask questions like:

• How large is my market?
• Which competitors gained market share?
• Which products are losing momentum?
• How have average selling prices changed?

Rather than analyzing one ASIN at a time, you’re looking at the market as a whole.

For established brands, this can dramatically improve strategic planning.

5. Live War Room Makes Prime Day Easier to Manage

One of my favorite new features is the Live War Room (which may eventually be renamed Event Pulse).

Think of it as a command center for major shopping events like:

• Prime Day
• Prime Big Deal Days
• Black Friday
• Cyber Monday

Instead of bouncing between multiple reports all day, you’ll have one dashboard showing your most important metrics.

Some of the available widgets include:

• Sales pace
• Order volume
• ACoS pacing
• Campaign budgets
• Geographic heat maps
• Goal tracking
• Live performance indicators

Imagine setting a Prime Day revenue goal of $100,000.

Instead of simply seeing you’ve sold $45,000 halfway through the event, you’ll know whether you’re on pace to hit your goal or if adjustments are needed.

That’s much more actionable.

6. Near Real-Time Hourly Sales Data

Another feature I’m really excited about is hourly Amazon sales and refund reporting.

Instead of waiting until tomorrow to understand how today performed, you can monitor sales almost as they happen.

This is especially valuable during:

• Product launches
• Prime Day
• Lightning Deals
• Black Friday
• Major promotions

Questions you can now ask include:

• How many sales did I have each hour today?
• How many refunds occurred during the last 24 hours?
• Which products suddenly slowed down?

For sellers making real-time advertising decisions, this is incredibly valuable.

7. Better Amazon Seller Account Monitoring

Protecting your Amazon account is just as important as growing sales.

Helium 10 now allows you to monitor several account-related metrics through MCP, including:

• Account Health
• Policy violations
• Performance notifications
• On-time delivery
• B2B offer changes

Instead of digging through Seller Central every morning, you can simply ask AI for a summary of your account health.

If something looks wrong, you’ll know immediately where to investigate.

Sometimes preventing a problem is far more valuable than increasing sales.

8. Amazon Influencer Research Gets Much Better

This is one of the coolest updates in the entire release.

Helium 10 can now help you discover Amazon influencers already creating videos for products in your niche.

For example, if you sell coffee grinders, you can identify creators who have already reviewed similar products.

Even better, you can often see:

• Creator names
• Social handles
• Number of videos
• Products they’ve promoted

This changes influencer outreach completely.

Instead of searching randomly for creators, you can focus on people who already understand your product category.

That’s a much smarter starting point for partnerships.

9. Keyword Tracker Becomes Easier to Manage

Keyword Tracker also received several useful improvements.

You can now manage:

• Tracked products
• Keyword lists
• Tags
• Notes

While none of these changes are revolutionary by themselves, together they make Keyword Tracker much easier to organize.

For example, you might tag keywords as:

• Primary
• Secondary
• Competitor
• PPC
• Launch
• Long-tail

Then ask AI:

“Show me every keyword tagged “Launch” that’s moved onto Page One.”

That’s a much faster workflow than filtering reports manually.

10. Profits Gets Several Important Improvements

Helium 10’s Profits tool also received several welcome upgrades.

New additions include:

• Subscribe & Save reporting
• Better VAT handling for EU sellers
• TikTok GMV Max Live support
• Change logs

These updates may not sound exciting at first, but profitability depends on accurate data.

The more complete your financial picture is, the better your business decisions become.

For brands selling internationally or through multiple marketplaces, these improvements make Profits much more useful.

11. AI Makes PPC Management Smarter

Helium 10 continues expanding AI support inside its advertising tools.

New capabilities include:

• Budget pacing
• Advertising rules
• Change logs
• Campaign insights

Instead of digging through campaigns individually, AI can summarize what’s happening.

Questions like:

• Which campaigns are about to run out of budget?
• Which rules triggered yesterday?
• What changed this week?

…become much easier to answer.

For sellers managing dozens—or hundreds—of campaigns, this can save a tremendous amount of time.

12. AI-Powered Dayparting Analysis May Be the Biggest Winner

If I had to pick one feature that could immediately save sellers money, this would probably be it.

Helium 10 can now analyze your advertising performance by:

• Hour
• Day
• Campaign

Instead of manually reviewing thousands of rows of data, AI can identify exactly when your campaigns perform best.

For example:

Time	Example ACoS
8–9 AM	26%
3 PM	30%
6 PM	88%

That tells a very clear story.

Rather than bidding aggressively all day long, you might:

• Increase bids during profitable hours
• Lower bids during expensive hours
• Pause overnight when there are no sales

It gets even better.

The AI doesn’t just present the data.

It recommends a dayparting strategy based on your campaign history.

That’s incredibly powerful because every account behaves differently.

One campaign might perform best on Saturdays.

Another might thrive during weekday mornings.

Instead of applying one schedule to every campaign, you can optimize each individually.

More Helpful Updates

In addition to the major features above, Helium 10 also introduced several smaller—but still valuable—enhancements.

These include:

• Review Insights inside AI
• Search Frequency Rank access
• CPC history
• Frequently Bought Together history
• Listing Builder integration
• Alerts support
• Saved keyword list management
• Saved product list management
• Google Trends integration
• Walmart operational reporting

None of these updates alone would justify a headline, but together they make Helium 10’s AI ecosystem much more complete.

The Bigger Picture

Looking at all of these updates together, one thing becomes very clear.

Helium 10 isn’t trying to build more standalone tools anymore.

It’s building an AI-powered commerce platform.

Think about how sellers used to work.

The workflow looked something like this:

1. Open Cerebro.
2. Export keywords.
3. Open Keyword Tracker.
4. Check rankings.
5. Open Profits.
6. Analyze margins.
7. Open Ads.
8. Review PPC.
9. Export spreadsheets.
10. Compare everything manually.

Now imagine asking one question instead:

“Why did profits decline on this product?”

AI can increasingly connect information from:

• Advertising
• Sales
• Profitability
• Refunds
• Keyword rankings
• Market trends
• Walmart
• TikTok Shop

…to give you a much more complete answer.

That’s a significant shift.

Instead of spending your time finding data, you spend your time acting on it.

My Favorite New Features

There were a lot of announcements but these are the ones I’m most excited about.

Feature	Why I Like It
AI Dayparting Analysis	Huge potential PPC savings
Live War Room	Perfect for Prime Day and major events
Amazon Influencer Search	Makes competitor research much easier
Hourly Sales Data	Better real-time decision making
Seller Account Health	Easier business monitoring
TikTok Sales History	Excellent competitive intelligence
Walmart Expansion	Great for multi-channel sellers
Google Trends Integration	Adds another layer to product research
Market Tracker 360 in AI	Better strategic planning
Keyword Tracker Enhancements	Makes day-to-day management easier

Final Thoughts

This is one of the biggest Helium 10 update cycles I’ve seen in quite some time.

While there are certainly a lot of individual features, the real story isn’t simply that Helium 10 added more tools.

It’s that those tools are becoming increasingly connected.

Instead of logging into multiple dashboards, exporting spreadsheets, and manually comparing reports, sellers can increasingly ask questions in plain English and let AI surface the insights.

Whether you’re researching products on Walmart, analyzing TikTok Shop competitors, optimizing PPC campaigns, monitoring your Amazon account health, or preparing for Prime Day, these updates are designed to help you spend less time digging through data and more time making informed decisions.

If you’re already a Helium 10 Diamond or Elite member, I’d encourage you to start experimenting with these new capabilities now. Many of them can save you time immediately, while others—like AI-powered dayparting and the Live War Room—have the potential to directly improve your bottom line.

The future of e-commerce software isn’t about having more reports.

It’s about getting better answers faster.

And based on these latest updates, that’s exactly where Helium 10 is headed.